Section II - Administration

II B 1 d

Job Description - Vice President for Institutional Advancement

To outline the duties of the Vice President for Institutional Advancement

The Vice President for Institutional Advancement reports to the President of the College. This position provides strategic direction, vision and management of the College’s overall institutional advancement efforts, including annual and major gift fundraising and capital campaigns, community and public relations, alumni relations, marketing, institutional research, planning, and continuous improvement efforts and SACSCOC accreditation. The President, Vice President for Administrative Services, Vice President for Instructional Services, Vice President for Student Services, and Vice President for Institutional Advancement form the College’s senior leadership team.

  • Provides leadership for all RCC Foundation, institutional advancement, marketing, communications, institutional research/planning efforts of the College and SACSCOC accreditation. This includes overseeing operational planning, budgeting, and reporting for these areas.
  • Advises the College President on matters related to institutional advancement, the RCC Foundation, institutional effectiveness, SACSCOC and marketing, including appropriate policy recommendations.
  • Provides leadership for development and implementation of the College’s Marketing Plan, the Foundation’s development and operations plans, the development of the Institutional Effectiveness Plan and the SACSCOC reaffirmation plan.
  • Develops and administers the Institutional Advancement annual budget in collaboration with assigned staff.
  • Supervises Directors of Marketing, Foundation Operations, Development, and Assessment and Planning, SACSCOC including evaluations and salary adjustment recommendations.
  • Supervises Departmental Assistant, including the annual evaluation and any salary adjustment recommendations.
    Serves as a member of the President’s Senior Leadership Team.
  • Serves as the Executive Director of the RCC Foundation.
  • Ensures that the activities of all College institutional advancement areas are coordinated for maximum effectiveness.
  • Facilitates and monitors funding requests from RCC to the RCC Foundation.
  • Provides leadership and support through the Director of Development for identifying and securing external funding sources and developing and implementing cultivation strategies.
  • Provides leadership and support for planning and implementation of new advancement services and programs, such as alumni relations and planned giving.
  • Provides leadership and support to foster continuous improvement in the quality and effectiveness of institutional marketing and effectiveness/research areas.
  • Provides leadership and support to strategically plan the reaffirmation of the College’s accreditation through the SACSCOC liaison.
  • Recommends policies and procedures that improve customer service, operational efficiency, and enhance the ability of the College to realize its mission, strategic priorities, and goals.
  • Serves as an ex officio member of selected RCC Board of Trustees standing committees.
  • Serves as an ex officio member of the RCC Foundation Board of Directors.
  • Establishes and maintains positive community relations that contribute to the College’s ability to fulfill its mission.
  • Performs other duties as assigned by the President.
  • Demonstrated excellence in written, oral, and interpersonal communication skills.
  • Demonstrated commitment to diversity, equal opportunity, and the academic, intellectual, and social development of all students and employees.
  • An understanding of and commitment to the comprehensive community college philosophy and mission.
  • Treats others respectfully, speaks to others courteously, and behaves in such a way that creates a workplace environment that is marked by trustworthiness, honest but polite communication, and interpersonal interactions that are both personally cordial and professionally appropriate.
  • Acts as a team player when working with any and all employees of the College.
  • Serves on institutional committees as appointed by the President.
  • Performs other duties and responsibilities as needed.
  • Annually review all Randolph Community College safety rules and policies and be familiar with all emergency safety procedures. Promote good safety habits and be compliant with OSHA safety regulations.


Adopted: 10/18/2002

Revised: 07/01/2007, 11/20/2008, 06/30/2017, 07/18/2018