The Advertising & Graphic Design curriculum is designed to provide students with knowledge and skills necessary for employment in the graphic design profession, which emphasizes design, advertising, illustration, and digital and multimedia preparation of printed and electronic promotional materials.
Students will be trained in the development of concept and design for promotional materials such as newspaper and magazine advertisements, posters, folders, letterheads, corporate symbols, brochures, booklets, preparation of art for printing, lettering and typography, photography, and electronic media.
Graduates should qualify for employment opportunities with graphic design studios, advertising agencies, printing companies, department stores, a wide variety of manufacturing industries, newspapers, and businesses with in-house graphics operations.
Upon successful completion of the Advertising & Graphic Design program, the student should be able to:
- Utilize computer technology for principles of design development and production.
- Demonstrate the ability to utilize knowledge of color theory.
- Demonstrate concept development and illustration skills for promotional materials.
- Utilize industry standard business practices and communication.
- Demonstrate the ability to utilize knowledge of typography.
The Advertising & Graphic Design curriculum is designed to provide students with knowledge and skills necessary for employment in the graphic design profession, which emphasizes design, advertising, illustration, and digital and multimedia preparation of printed and electronic promotional materials. To effectively train Advertising & Graphic Design professionals, the performance of certain functions is incorporated throughout the program. Faculty and students are required to demonstrate proficiency of these functions in the Advertising & Graphic Design program. The essential functions include:
- Critical Thinking: critical thinking ability sufficient to gather relevant information, interpret data, recognize problems, and use a process to make informed, independent decisions that show good judgment. For example, making a good decision about the best financial report to produce based on user needs.
- Interpersonal Skills: interpersonal abilities sufficient to interact with co-workers and clients, function and contribute as part of a team, be accountable for self and others, and maintain appropriate hygiene for an office environment. For example, the ability to interact effectively with other members on a team project.
- Communication Skills: speak English, write English, listen and comprehend written and spoken words, and communicate information and ideas so others will understand. For example, the ability to make a presentation to a client.
- Mobility: mobility that is appropriate for an office or classroom setting is needed. For example, mobile enough to sit and stand repeatedly in an office setting.
- Motor Skills: be able to sit for extended periods of time and manual dexterity. For example, as needed for computer work/keyboarding.
- Hearing: hearing ability to hear sounds at a close range (within a few feet of the observer). For example, being able to hear and respond to an instructor or other students in a classroom.
- Visual: visual ability to see with normal or corrected vision, tolerate working indoors in artificial light and the glare of computer screens. For example, the ability to look at a computer screen for long periods of time.
- Tactile: ability to perform physical activities that require use of hands and arms. For example, possessing finger and manual dexterity necessary to manipulate computer and other office equipment.
- Weight-Bearing: none.
- Cognitive: cognitive ability to use logic and reason, attention to detail, and short-term and long term memory skills. For example, the ability to remember a concept covered in a class in a previous week of a semester.
- Visual Color Discrimination: visual color discrimination ability to match or detect differences between colors, including shades of color and brightness. For example, the ability to determine color schemes in the development of digital and multimedia promotional materials.
EXAMPLES ARE NOT ALL INCLUSIVE.
Randolph Community College is an ADA compliant institution. The College does not discriminate on the basis of disability in the admissions process or in access to its programs, services and/or activities for qualified individuals who meet essential eligibility requirements. The College will provide reasonable accommodations for documented disabilities of individuals who are eligible to receive or participate in college programs, services and/or activities. Student Services provides a disability counselor to assist students in requesting disability related accommodations. If a student believes that he/she cannot meet one or more of the essential functions without accommodations, the student is encouraged to disclose the disability to the disability counselor as soon as possible. Students must certify the ability to meet essential functions of the curriculum by a signed statement when they begin the program.