The Advertising & Graphic Design curriculum is designed to provide students with knowledge and skills necessary for employment in the graphic design profession, which emphasizes design, advertising, illustration, and digital and multimedia preparation of printed and electronic promotional materials.
Students will be trained in the development of concept and design for promotional materials such as newspaper and magazine advertisements, posters, folders, letterheads, corporate symbols, brochures, booklets, preparation of art for printing, lettering and typography, photography, and electronic media.
Graduates should qualify for employment opportunities with graphic design studios, advertising agencies, printing companies, department stores, a wide variety of manufacturing industries, newspapers, and businesses with in-house graphics operations.
Upon successful completion of the Advertising & Graphic Design program, the student should be able to:
- Utilize computer technology for principles of design development and production.
- Demonstrate the ability to utilize knowledge of color theory.
- Demonstrate concept development and illustration skills for promotional materials.
- Utilize industry standard business practices and communication.
- Demonstrate the ability to utilize knowledge of typography.