Randolph Community College Advertising & Graphic Design student Matt Taylor of Asheboro won two gold ADDY Awards during ceremonies held by the Ad Club of the Triad recently at the Old Salem Visitor's Center in Winston-Salem. Taylor won Gold ADDYs in Elements of Advertising/Logo and Sales Promotion/Point of Purchase categories for student members. He designed a logo and point of purchase materials for Twinings.
In addition, several Randolph Community College students and graduates won Silver ADDYs.
Ariel Vernon, an Advertising & Graphic Design student from Seagrove, won in the Elements of Advertising/Illustration category for a holiday card featuring an illustration of the College's mascot, an armadillo. Joseph Ritch of Asheboro, also an Advertising & Graphic Design student, won a Silver award in the Non-Traditional Advertising category. Thomas Grimes of Siler City and Kevin Starr of Greensboro, both graduates from this program, won a Silver award for their collaboration on a poster in the Collateral Material/Poster category.
Taylor also won a Silver award for Sales Promotion/Packaging for a Twinings package and another Silver award in the Mixed Media category for a campaign for the Center for Creative Leadership that he helped create as one of the art directors while he was interning at the Woodbine Agency of Winston-Salem.
In addition, two Randolph Community College second-year Commercial Photography students won Silver ADDYs in the Elements of Advertising/Photography category. Carolyn deBerry of Greensboro won for a photo titled "Barbie and the Fish," and Jessica Benton of Kernersville won for her photo titled "What to Wear: Self Portrait." DeBerry is currently completing an internship at Mark Wagoner Productions in Greensboro, and Benton is interning at Steve Exum Photography in Mebane.
Many other RCC students participated in the preparation for the ADDYs, beginning with the call for entries, judging, and staging of the gala, according to Advertising & Graphic Design instructor Dawn Egerton. "This is such a valuable and unique service and learning experience for students, so much more than simply entering the competition and winning an award," she said.
With over 60,000 entries annually, the ADDY Awards are the world's largest and arguably toughest advertising competition. The American Advertising Federation conducts the ADDY Awards through its 200 member advertising clubs and 15 districts. It is the only creative awards program administered by the advertising industry for the industry.
Randolph Community College's Photographic Technology, Art and Design department brings the College's renowned Advertising & Graphic Design, Interior Design, and Photographic Technology programs under one academic umbrella. In addition to their specialized training, students in each of the programs are introduced to concepts from the other disciplines. The Advertising & Graphic Design program emphasizes design, advertising illustration, and digital and multimedia preparation of printed and electronic promotional materials. Photographic Technology students have a choice of four concentrations: Biocommunications Photography, Commercial Photography, Photojournalism, and Portrait Studio Management.
