ASHEBORO (April 11, 2017)
When the town of Robbins wanted to undertake a rebranding project last fall, they turned to Randolph Community College’s Advertising and Graphic Design students to design a new logo that reflected that brand.
RCC’s second-year Advertising & Graphic Design students worked with the town of Robbins to create a new logo. Student Sydney Bartholow of Ramseur is shown (top) presenting her designs to the Town Council in January. Bartholow worked with Town Manager David Lambert to make some adjustments, and this logo (bottom) was eventually adopted by the group.
“Randolph Community College is well known for its excellence in Advertising and Graphic Design,” said Robbins Town Manager David A. Lambert. “I had heard that Lisa Hughes’ had done a number of innovative ‘real world’ activities with students, and I was eager to see if RCC could partner with Robbins on our logo project.”
Fifteen second-year students in Hughes’ GRD 281-Design of Advertising course began work on the project last fall with a trip to Robbins to find out about the town. Lambert said Robbins has a long history of reinventing itself. “We wanted a fresh start and something that symbolizes where we are going as a community,” he said.
The RCC students submitted designs and the town’s Appearance Committee narrowed the choices to designs from two students, Sydney Bartholow of Ramseur and Travis Chambers of Greensboro. The committee eventually chose one of Bartholow’s designs, and she presented several options to the Town Council at their regular meeting in late January. Bartholow said the tagline, “Moving Forward Together,” was a collaborative effort.
Over the next couple of months, Lambert continued working with Bartholow to make some minor revisions, with Mechanics Hill Marketing of Robbins contributing to the final product.
The final design incorporates a residential neighborhood, a cityscape with a clock tower, and a farm. “I tried to bring together all the things that are included in the city,” said Bartholow during her presentation. “I tried to show a place where people want to work, live and play.”
Lambert said they will be using the new logo on attraction signs, products, letterhead, etc. The town unveiled the new logo on its Facebook page late last month. Lambert said he was happy with the outcome. “The students put forth tremendous effort, and I was happy to work with RCC on this project. The whole process was very professional, and the students took time to understand our needs. We gave them some challenging concepts, and they worked in excellence to complete their goals.”