MKT – Marketing & Retailing

All courses are alphabetized by course code. All courses are to be pursued in a normal sequence with prerequisite courses taken as indicated. Provided for each course is the following information: course number and title; number of class, laboratory, clinical/shop/work experience (if any), and credit hours; and the semester in which the course is offered - FA (Fall), SP (Spring), and SU (Summer).

MKT-120 Principles of Marketing (3 0 0 3)

This course introduces principles and problems of marketing goods and services. Topics include promotion, placement, and pricing strategies for products. Upon completion, students should be able to apply marketing principles in organizational decision making. (FA and SU). National ID (CIP) 52.1401 Marketing/Marketing Management, General.
Competencies
·Student Learning Outcomes
1. Define the role of marketing in business.
2. Explain the role of selling, customer relations and product management in marketing.
3. Describe marketing.
4. Define pricing and channel management strategies.

MKT-220 Advertising and Sales Promoti (3 0 0 3)

This course covers the elements of advertising and sales promotion in the business environment. Topics include advertising and sales promotion appeals, selection of media, use of advertising and sales promotion as a marketing tool, and means of testing effectiveness. Upon completion, students should be able to demonstrate an understanding of the concepts covered through application. (FA and SP). National ID (CIP) 52.1401 Marketing/Marketing Management, General.
Competencies
·Student Learning Outcomes
1. Explain use of advertising and sales promotion as a marketing tool.
2. Describe advertising and sales promotional appeals.
3. Explain appropriate selection of media.
4. Discuss means of testing effectiveness of advertising and sales promotion.

MKT-223 Customer Service (3 0 0 3)

This course stresses the importance of customer relations in the business world. Emphasis is placed on learning how to respond to complex customer requirements and to efficiently handle stressful situations. Upon completion, students should be able to demonstrate the ability to handle customer relations. (FA and SP). National ID (CIP) 52.1401 Marketing/Marketing Management, General.

MKT-231 Health Care Marketing (3 0 0 3)

This course is designed to help students gain an understanding of how the principles of marketing are used in a health care setting. Topics include market development, market segmentation, market research, advertising and promotion, and service development for health care marketing. Upon completion, students should be able to plan, develop, and implement a basic marketing plan for an institution within the health care industry. State prerequisite: Take MKT-120. (SP). National ID (CIP) 52.1401 Marketing/Marketing Management, General.