GRD – Graphic Design

All courses are alphabetized by course code. All courses are to be pursued in a normal sequence with prerequisite courses taken as indicated. Provided for each course is the following information: course number and title; number of class, laboratory, clinical/shop/work experience (if any), and credit hours; and the semester in which the course is offered - FA (Fall), SP (Spring), and SU (Summer).

GRD-110 Typography I (2 2 0 3)

This course introduces the history and mechanics of type and its application to layout and design. Topics include typographic fundamentals, anatomy, measurements, composition, identification, and terminology. Upon completion, students should be able to demonstrate proficiency in design application, analysis, specification, and creation of typographic elements. (SP). National ID (CIP) 50.0402 Commercial and Advertising Art.

GRD-117 Design Career Exploration (2 0 0 2)

This course covers opportunities in the graphic design field and employment requirements. Topics include evaluation of career choices, operations, structure of advertising and graphic design businesses, and related business issues. Upon completion, students should be able to demonstrate an understanding of the graphic design field and consider an appropriate personal direction of career specialization. (FA). National ID (CIP) 50.0402 Commercial and Advertising Art.

GRD-121 Drawing Fundamentals I (1 3 0 2)

This course increases observation skills using basic drawing techniques and media in graphic design. Emphasis is placed on developing the use of graphic design principles, media applications, spatial considerations, drawing styles, and approaches. Upon completion, students should be able to show competence and proficiency in finished works. (FA and SP). National ID (CIP) 50.0402 Commercial and Advertising Art.

GRD-131 Illustration I (1 3 0 2)

This course introduces the application of rendering techniques to create illustrations. Emphasis is placed on controlling various media, methods, surfaces, design problems, and the appropriate media selection process. Upon completion, students should be able to produce quality illustrations from conception through finished artwork. State prerequisites: Take one: ART-131, DES-125, or GRD-121. (SP). National ID (CIP) 50.0402 Commercial and Advertising Art.

GRD-142 Graphic Design II (2 4 0 4)

This course covers the application of visual elements and design principles in advertising and graphic design. Topics include creation of various designs, such as logos, advertisements, posters, outdoor advertising, and publication design. Upon completion, students should be able to effectively apply design principles and visual elements to projects. State prerequisites: Take one: ART-121, DES-135, DES-136 or GRD-141. RCC prerequisite: DES-136. (SU). National ID (CIP) 50.0402 Commercial and Advertising Art.

GRD-167 Photographic Imaging I (1 4 0 3)



This course introduces basic camera operations and photographic production. Topics include subject composition, depth of field, shutter control, light control, color, photo-finishing, and digital imaging, correction and output. Upon completion, students should be able to produce traditional and/or digital photographic prints with acceptable technical and compositional quality. (SU). National ID (CIP) 50.0402 Commercial and Advertising Art.

GRD 230 Technical Illustration (1 3 0 2)

This course introduces technical and industrial illustration techniques. Topics include orthographic, isometric, linear perspective, and exploded views. Upon completion, students should be able to demonstrate competence in various technical rendering techniques. State prerequisites: Take one: ART-131, DES-125, or GRD-121. (SU). National ID (CIP) 50.0402 Commercial and Advertising Art.

GRD-241 Graphic Design III (2 4 0 4)

This course is an advanced exploration of various techniques and media for advertising and graphic design. Emphasis is placed on advanced concepts and solutions to complex and challenging graphic design problems. Upon completion, students should be able to demonstrate competence and professionalism in visual problem solving. State prerequisites: Take one: DES-136 or GRD-142. RCC prerequisite: GRA-151. (FA). National ID (CIP) 50.0402 Commercial and Advertising Art.

GRD-271 Multimedia Design I (1 3 0 2)

This course introduces the fundamentals of multimedia design and production for computer-related presentations. Topics include interface design, typography, storyboarding, scripting, simple animation, graphics, digital audiovideo, and copyright issues. Upon completion, students should be able to design and produce multimedia presentations. State prerequisites: Take one: GRD-151 or GRA-151. (FA and SP). National ID (CIP) 50.0402 Commercial and Advertising Art.

GRD-273 New Media Design Communication (1 3 0 2)

This course is designed to cover new media visual design communication, as well as computer-related interactivity production for implementation and presentation. Topics include graphic design for user interactivity, data visualization and motion graphics, social media, digital imaging for user content, mobile devices, and global information services, and creative direction for imaging, 2D and 3D modeling media design solutions. Upon completion, students should be able to design and produce various complex media with computer software imaging technologies that enable digital interactivity as well as motion graphics for global information services. State prerequisite: Take one set: Set 1: DES-135 and GRD-271; Set 2: GRD-142 and GRD-271. (SP or SU). National ID (CIP) 50.0402 Commercial and Advertising Art.

GRD-280 Portfolio Design (2 4 0 4)

This course covers the organization and presentation of a design/advertising or graphic art portfolio and appropriate related materials. Emphasis is placed on development and evaluation of the portfolio, design and production of a résumé and self-promotional materials, and interview techniques. Upon completion, students should be able to prepare and professionally present an effective portfolio and related self-promotional materials. State prerequisites: Take one set: Set 1: GRD-142 and GRD-152;  Set 2: GRD-142 and GRA-152. RCC corequisite: Take GRA-154. (SP). National ID (CIP) 50.0402 Commercial and Advertising Art.

GRD-281 Design of Advertising (1 3 0 2)

This course explores the origins, roles, scope, forms, and development of advertising. Emphasis is placed on advertising development from idea through production and the interrelationship of marketing to types of advertising, media, and organizational structure. Upon completion, students should be able to produce advertising for various media and demonstrate an understanding of the complexities and relationships involved in advertising design. (FA). National ID (CIP) 50.0402 Commercial and Advertising Art.