Small Business Center Seminars

Here are some of the upcoming seminars you can experience through Randolph Community College's Small Business Center. This listing is subject to change based on interest and availability. Registration for our seminars is required. For the most up-to-date listing of all seminars and to register, please click here.

HP LIFE Online Entrepreneurship Training

(no charge)
HP Learning Initiative for Entrepreneurs (HP LIFE) is a global program that offers aspiring entrepreneurs and small business-owners valuable business skills. HP LIFE offers participants a path to realizing their business dreams. The NC Small Business Center Network, in partnership with the National Association for Community College Entrepreneurship (NACCE), is pleased to offer this innovative program to North Carolina entrepreneurs and small business owners free of charge! This program is self-paced, making it possible for more aspiring entrepreneurs to participate. All you have to do is register to start.

Online

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Virtual - How to Start a Business

(no charge)
Starting a business is exciting—but also demanding. This "how to start a business guide" addresses some of the most common start up steps to ensure that your company is ready for success. Speaker: Daniel Farmer with Jim Myers as guest.

Online

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How to Write a Business Plan

(no charge)
While current business owners may think they no longer need a business plan, a business plan can be of immense benefit if used properly throughout the life of a business. Not only should you have a business plan when you apply for a loan, you should have a business plan to set future goals and to plan for contingencies. The saying, “Those who fail to plan plan to fail,” is perhaps never more true than those who run a business. Take this seminar if you want to learn more about business plans. Speaker: Jim Myers.

Randolph County Senior Adults Association, Asheboro

Asheboro Campus/CEIC

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Controlling Labor Cost in Your Business

(no charge)
Today’s business owner faces overwhelming changes in labor cost. Expensive mandatory benefits and endless wage increases cause many to scale down their labor force. But fewer employees produce less profit, and result in business shrinkage rather than growth. What is an owner to do when the cost of labor rises sharply while the market remains stagnant? Tim Dannelly, seasoned owner and author of "Living The American Dream," believes this is a time of great opportunity for the truly great entrepreneurs of America. Most great companies reach their zenith when crisis forces innovative thinkers to explore a new path to the goal. Join Tim and explore affordable ways to bring the necessary talent to your business, regardless of economic times. You’ll learn how to: • Make Success Achievable for Each Team Member • Plan 100 cents Return on Every Labor Dollar • Build a Team That Fits the Economics of Your Business. Whether you employ 1 employee or 100, you need to attend this seminar! Speaker: Tim Dannelly.

Liberty Town Hall

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Fundraising for Nonprofits

(no charge)
Finding sponsors and donors can be tough in this economy. But, there are ways to do it through public campaigns, grants, events, and annual appeals. This seminar will act as a beginners guide for fundraising for current nonprofit staff, board members and other volunteers, or those who want to start a nonprofit. Speaker: Greta Lint.

Randolph County Senior Adults Association, Asheboro

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Financing Your Small Business

(no charge)
Whether you are starting a new business or expanding a successful existing business, it is essential to know the financial sources that are available to you. Evaluate sources of business financing to determine which would best serve your needs. Prepare for the process of securing business financing and identify the lender's considerations in granting credit. Discuss federal and state loan guarantee programs. Prepare yourself to work with an SBDC counselor to finalize your business plan and loan application. Speaker: C. Simon.

Asheboro Campus/CEIC

Randleman Center

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Are Your Customers Raving Fans?

(no charge)
Learn how to identify who your best customers are, what they mean to your business, and how to implement principles of great service. Speaker: Dave Springett.

Archdale Center

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50 Home-Based Businesses to Start this Year

(no charge)
Home-based businesses. What do Apple Computer, Hershey's, Mary Kay Cosmetics, and the Ford Motor Company have in common? These well-known corporations all started out as home-based businesses. In fact, more than half of all U.S. businesses are based out of an owner's home. Starting a home-based business has many rewards as well as challenges. This guide provides resources that will help you learn more about working out of your house, starting a home-based business and managing your business within the law. Speaker: Daniel Farmer, Guest Speaker: April Gonzalez.

Asheboro Campus/CEIC

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Grantwriting

(no charge)
Baffled with the thought of grants and not sure where to begin? This class helps you learn how to do the research, weigh the options, build relationships, incorporate what is needed in the proposals and submit for funding. With step-by-step guidance, you will become an effective grant seeker and will be on your way to writing a winning proposal. Speaker: Calvin Patterson.

Asheboro Campus/CEIC

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Update on SBA opportunities for current and potential business owner

(no charge)
Learn more about what the SBA can do to help current, or future, business owners. Speaker: Daniel Farmer, Guest Speaker: April Gonzalez.

Archdale Center

Asheboro Campus/CEIC

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Business Taxes

(no charge)
This seminar will help new or current business owners:
• Identify the federal tax reporting requirements of a small business and its owner, and to establish a plan to account and pay for federal taxes.
• Identify the general state/local tax reporting requirements of a small business, and establish a plan to account and pay for state/local taxes.
• Identify methods for researching the local, municipal, and county reporting/licensing requirements for a small business. Speaker: Jo Ann Harris.

Asheboro Campus/CEIC

Randleman Center

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Quickbooks: An Introduction for Current or Future Business Owners

(no charge)
Learn the fastest, easiest way to manage your business! This course provides small business owners with an introduction to one of the most popular small business accounting applications that tracks general ledger, accounts receivable, accounts payable, payroll, and checking accounts and provides easy-to-use reporting features. Speaker: Jo Ann Harris.

Randleman Center

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Forming a Nonprofit

(no charge)
Starting a nonprofit organization can be rewarding and fulfilling. Review the basics on how to start such an organization, how to manage it and what resources are available. Speaker: Lora Howard.

Archdale Center

Ramseur Town Hall

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15 Ways Nonverbal Communication Benefits You & Your Business

(no charge)
Learn how facial expressions, gestures, body language, posture, appearance, eye contact, and tone of voice affect the success of your business. Speaker: Janet Harlee.

Ramseur Town Hall

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Marketing with Pinterest for Small Business Owners

(no charge)
A results-driven Pinterest for business training. Learn how to use Pinterest, the newest social media service, to drive traffic to your business website, establish credibility, convey expertise and a sense of who you are as a business person, and develop a relationship with clients and partners. Pinterest marketing is most obviously useful for anyone who uses pictures of their work as a sales tool. However, people in many other fields are learning how they can use Pinterest to send traffic to their business as well. Learn how small businesses are successfully using Pinterest! Speaker: Martin Brossman.

Archdale Center

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Work Less and Get More Done

(no charge)
Learn how to use time to your advantage. Budget your time and achieve focus with a default calendar. Learn how to run your schedule instead of your schedule running you. Speaker: Dave Springett.

Archdale Center

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How To Out-Sell and Out-Last Your Competition

(no charge)
While many people in business ownership and sales careers barely get by, true professionals exceed expectations! Tim Dannelly invites you to take a walk down memory lane and see what has worked for years, even when the economy was in a slump! Learn some of the proven ways great salespeople go about building a loyal customer base and increasing gross profit. This seminar is for sales professionals who want to earn more money! Speaker: Tim Dannelly.

Liberty Town Hall

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Creative Marketing for Artists and Crafters

(no charge)
Come and find out why marketing your work is as exciting and creative as the process of making art! Learn the top ten marketing methods of over twenty-five artists—painters, sculptors, folk artists, jewelry makers, musical instrument makers, theatre artists, writers, crafters, etc.—who make their livings from their art. You'll come away with palette of bold, bright ideas and a plan to implement them. Stop suffering from starving artist syndrome and instead become a marketing maven in this fun, invigorating seminar!
Speaker: Greta Lint.

Randolph County Senior Adults Association, Asheboro

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Basics of Bookkeeping

(no charge)
If you want to succeed in business, you need to know about financial management. No matter how skilled you are at creating a product, providing a service, or marketing your wares, the money you earn will slip between your fingers if you don't know how to efficiently collect it, keep track of it, save it and spend or invest it wisely. This seminar will help current or future business owners understand what they need to record and how to do it properly. Speaker: Jo Ann Harris.

Asheboro Campus/CEIC

Randleman Center

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Marketing Your Business

(no charge)
If you have an excellent product but no one knows about it, will you still make sales? Of seminar not! In this session we will challenge small business owners and aspiring entrepreneurs to develop a reasonable and effective marketing plan that can be implemented on any budget. It will cover the importance of branding and consistency, customer relations and communication, advertising, social media management, and how to create a targeted marketing campaign for your consumer. Speaker: C. Simon.

Archdale Center

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How to Start, Grow & Expand a Welding Fabrication Shop

(no charge)
After learning to weld, the entrepreneur must learn how to run and operate a business. This workshop brings insight, benefits and strategies from a successful business owner with over 50 years experience. Discussions will include the following:
- What skills and funds will be needed to start the business?
- How to survey your marketing region to find potential long term customers, creating many profit centers (revenue generators) for the new business?
- How to create business and marketing plans while using the guidelines booklet provided at the seminar?
- What is the cost of minimum welding equipment, tools, vehicles and materials needed to start?
- Tips on quoting or bidding welding and fabrication projects and much more.
Speaker: Steve Carver.

Asheboro Campus/CEIC

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More Your Cash from Your Business

(no charge)
Learn which numbers drive your business and improve your performance so that you can sell your business at its highest value. Speaker: Dave Springett.

Archdale Center

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How to Find Your Customers

(no charge)
This session will help small business owners identify their target markets. It will also explore how consumer behavior such as how they spend, what they spend, why they spend, and their lifestyle influences can affect your business and marketing efforts. It will also cover market segmentation to unlock potential target markets. Finally it will review identifying direct and indirect competitors, how to conduct a SWOT Analysis, and creating a niche for your product. Speaker: C. Simon.

Randleman Center

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Increasing Traffic to Your Antique Booth

(no charge)
You have to do something special to stand out from the competition at tradeshow booth. From the decision on upgrading your old display to hand-picking the best relationship-oriented salespeople to man your show booth. There are so many options to improve your visibility at your next show exhibition. Use these the tips in this seminar to boost traffic at your tradeshow booth to get more customers and expand your brand identity. Speaker: Greta Lint.

Randolph County Senior Adults Association, Asheboro

Click here to register for this or other seminars on the North Carolina Community College System Small Business Center Network website

Relationship-Based Sales

(no charge)
We’ve all heard before that sales is a numbers game. Most people play the game by churning through big numbers of people and pitching anyone with a pulse. They struggle to make small amounts of money. We advocate a different approach, focusing on quality relationships rather than throwing spaghetti at a wall and seeing what sticks. We can help you to develop a strategic approach to selling and a systematic routine, based on building deep alliances with people who are most invested in your success. Even if you’re new to your industry and don’t know where to start, we show you that it’s possible to start from scratch and build a tight circle of close relationships and partnerships. Speaker: Martin Brossman.

Archdale Center

Click here to register for this or other seminars on the North Carolina Community College System Small Business Center Network website

Starting and Operating a Home Based Business

(no charge)
Can I make a living by operating a new or existing home-based business? How can a new business hope to survive in a marketplace where selling at cost appears to be the norm? Where do successful businesses find those great employees who have that special something? What enables fast food stores to do so well on a street with nothing but other fast food stores? Tim Dannelly – author of "Selling The American Dream" – believes effective planning, execution and marketing are involved in all successful businesses. If you’re serious about succeeding in business, you’ll want:
• The success factors already present in your market
• Essentials for the home office
• Those “little things” that get big results in your business
• Effective “Cut To The Chase” employee training
• Advertising that attracts customers without giving away profits
• Generating and controlling cash flow
• Ways to keep employees committed to the success of your business
Now is a great time to start and grow a business! Speaker: Tim Dannelly.

Archdale Center

Click here to register for this or other seminars on the North Carolina Community College System Small Business Center Network website

Growing Your Business Locally Without Spending a Fortune

(no charge)
Struggling with your local market? Need new ideas to increase your sales, market penetration or brand awareness? Join us in this seminar where we will focus on helping you to start, expand, or grow your business locally with creative ideas, simple strategies and real world examples that you can implement immediately to start or move your business forward. Speaker: Janet Harlee.

Liberty Town Hall

Click here to register for this or other seminars on the North Carolina Community College System Small Business Center Network website

Writing a Marketing Plan, Part 1

(no charge)
While current business owners may think they no longer need a business plan, a business plan can be of immense benefit if used properly throughout the life of a business. Not only should you have a business plan when you apply for a loan, you should have a business plan to set future goals and to plan for contingencies. The saying, “Those who fail to plan plan to fail,” is perhaps never more true than those who run a business. Take this seminar if you want to learn more about business plans. Speaker: Greta Lint.

Randolph County Senior Adults Association, Asheboro

Click here to register for this or other seminars on the North Carolina Community College System Small Business Center Network website

Writing a Marketing Plan, Part 2

(no charge)
While current business owners may think they no longer need a business plan, a business plan can be of immense benefit if used properly throughout the life of a business. Not only should you have a business plan when you apply for a loan, you should have a business plan to set future goals and to plan for contingencies. The saying, “Those who fail to plan plan to fail,” is perhaps never more true than those who run a business. Take this seminar if you want to learn more about business plans. Speaker: Greta Lint.

Randolph County Senior Adults Association, Asheboro

Click here to register for this or other seminars on the North Carolina Community College System Small Business Center Network website

Build Rapport Through Communication

(no charge)
Learn how to understand your communication style as well as the person you are talking with, so that you can get results. Speaker: Dave Springett.

Archdale Center

Click here to register for this or other seminars on the North Carolina Community College System Small Business Center Network website

Mobile Marketing

(no charge)
Connecting with Customers who use Smart Phone and Tablets. Speaker: Martin Brossman.

Archdale Center

Click here to register for this or other seminars on the North Carolina Community College System Small Business Center Network website

The Importance of Free Online Directories

(no charge)
Owning your own business can be overwhelming and exciting at the same time! With so much already on your plate, you want to engage in marketing and advertising that is proven and effective so you’re not wasting your time with promotions that don’t benefit your bottom line. This is where online business directories come should play a role in your marketing plan. This seminar will cover some of the directories and give you a foundational appreciation of them. Speaker: Martin Brossman.

Guil-Rand Fire Department, Archdale

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Salesmanship for Business Owners

(no charge)
Whether or not you consider yourself a salesperson, you ARE if you own a business. In order for business owners to stay in business, customers must buy their products and services. Most sales are made by a small percentage of those selling. Is it because these successful people are naturally born to sell? How can successful business owners make so it easy for buyers to purchase as much as they want as soon as possible? Tim Dannelly, author of "Selling The American Dream - How To Enjoy Making A Living As A Sales Professional," believes selling is an art that is mastered by those who learn and put into practice certain principles. Find out what the great business owners of America know about successfully selling for a living. You will learn:
• How and Why to 'sell yourself'
• Ways to quickly know who can buy and who can't
• Techniques for helping clients mentally own your product
• What to do when the customer wants you to lower your price
• How to close the sale, even after the customer has told you "No"
Whether you are new to business ownership or a seasoned professional, you'll benefit from this quick and powerful presentation. Start closing more sales and making more money now! This presentation is open to the public and provided FREE of charge due to special funding arrangements for the Small Business Center and Randolph Community College. Speaker: Tim Dannelly.

Ramseur Town Hall

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Get Ready for 2016, A Business Plan for Next Year

(no charge)
Learn how to build a plan that will make 2016 your most profitable yet. Speaker: Dave Springett.

Archdale Center

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Marketing Your Business Using Free Online Directories

(no charge)
When visitors are considering spending money in your town, they go first to their phones and tablets (which draw from online directories) to make their decision. Is your business ready to be found? Find out how to make the directories work for you with Martin Brossman. Speaker: Daniel Farmer with Martin Brossman as guest speaker.

Liberty Town Hall

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The Sales Workshop, a Guide for Current or Future Business Owners

(no charge)
This talk is geared toward helping new entrepreneurs and established business owners get out in the real world and make money. If you feel stuck in a rut of using the same ol’ ways, to sell to the same ol’ customers, this is the workshop for you. Branch out! Explore new ways of meeting new clients, and grow your business more than you had ever hoped. Speaker: Jason Owen.

Archdale Center

Click here to register for this or other seminars on the North Carolina Community College System Small Business Center Network website