Advertising & Graphic Design
PDF of Program Information Sheet
[A30100] Associate in Applied Science Degree (Day)
[C30100] Certificate - (Evening)
The Advertising & Graphic Design curriculum is designed to provide students with knowledge and skills necessary for employment in the graphic design profession, which emphasizes design, advertising, illustration, and digital and multimedia preparation of printed and electronic promotional materials.
Students will be trained in the development of concept and design for promotional materials such as newspaper and magazine advertisements, posters, folders, letterheads, corporate symbols, brochures, booklets, preparation of art for printing, lettering and typography, photography, and electronic media.
Graduates should qualify for employment opportunities with graphic design studios, advertising agencies, printing companies, department stores, a wide variety of manufacturing industries, newspapers, and businesses with in-house graphics operations.
COMPETENCIES
Randolph Community College is committed to continuous improvement through program evaluation. One part of the evaluation is to assess program competencies. While our program contains many competencies for students to master, each year a select few are chosen for assessment purposes. Advertising & Graphic Design graduates will be able to:
- Demonstrate the ability to utilize knowledge of color theory.
- Demonstrate the ability to utilize knowledge of typography.
- Demonstrate concept development and illustration skills for promotional materials.
- Utilize computer technology for concept development and production.
Click here for a list of Social/Behavioral Sciences courses approved for this program.
